Case Study: Elevating Boutique Fitness with Custom Wallcoverings

Client: Club Studio Fitness

Specifier: SDA Partnership

Scope: 25+ fitness locations nationwide

Timeline: Less than 2 weeks per order fulfillment

Material: Contract Grade Type II Vinyl Wallcovering

Club Studio Fitness, a boutique fitness concept that combines high-end fitness classes with luxury amenities, needed wallcovering solutions that would reinforce their premium brand positioning across multiple locations throughout the United States. The project required:

• Brand Consistency: Wallcoverings that would maintain design integrity across multiple locations
• Durability Requirements: Type II vinyl materials capable of withstanding high-traffic fitness environments
• Tight Construction Deadlines: Quick turnaround times to meet aggressive construction schedules

Quality Assurance: Zero defects to avoid costly delays and rework

Working closely with SDA Partnership as the specifier, we provided commercial wallcoverings featuring two signature Poppy designs:

Design Selection

• "Down the Rabbit Hole" - Our best-selling design that creates visual intrigue and depth
• "Diamond" - A sophisticated geometric pattern that complements the luxury aesthetic

Material Specifications

• Type II Vinyl Sands: Commercial-grade material meeting Type II durability and fire requirements ASTM E-84 federal specifications
• Texture: Subtle sand-like texture for enhanced visual and tactile appeal
• Performance Features: Scrubbable and wipeable for easy maintenance. Subtle sheen finish that enhances print clarity while providing durability

Manufacturing & Logistics

• In-House Production: Complete control over quality and timeline from our Midwest facility, outputting 1000s of square footage of wallpaper daily
• Flexible Formats: Available in continuous yardage bolts or custom wall panels as needed
• Nationwide Distribution: Coordinated shipping to dozens of subcontractors and construction firms across the United States
• Quality: Successfully output over 20,000 Square Feet of error free wallcovering to date

Performance Metrics

• 100% On-Time Delivery: All orders printed and shipped within 2 weeks of purchase order receipt
• Zero Returns: Perfect quality record with no defective materials or rework required
• Complete Customer Satisfaction: Client approval across all 20 locations
• On Time: No construction slowdowns with all deadlines met
• Consistency: Same color and product at all locations

Brand Enhancement

The carefully selected wallcoverings successfully elevated Club Studio's luxury positioning, creating distinctive environments that differentiate their boutique fitness concept in a competitive market. The durable, high-performance materials ensure these design elements will maintain their impact throughout the high-traffic demands of fitness facilities.

Operational Efficiency

Our streamlined production and distribution process enabled construction teams to maintain aggressive timelines without compromising quality, demonstrating the value of working with an experienced commercial wallcovering partner.

Design Expertise

The combination of our best-selling "Down the Rabbit Hole" pattern with the sophisticated "Diamond" geometric created the perfect balance of visual interest and luxury appeal.

Material Performance

Type II Vinyl Sands provided the durability required for high-traffic fitness environments while maintaining the aesthetic quality essential to Club Studio's brand positioning.

Execution Excellence

Our proven ability to coordinate with multiple contractors across diverse locations while maintaining consistent quality and timeline performance.

Partnership Approach

Close collaboration with SDA Partnership ensured seamless specification and implementation across all locations.

This case study demonstrates Poppy's capability to support large-scale commercial projects with the quality, consistency, and reliability that architects, designers, and construction professionals require for successful project completion.

Ready to elevate your next commercial rollout? Email us to find out how we can support your project and ensure on-time, on-budget delivery of high-performance wallcoverings.

Whether you want to select from Poppy’s signature designs, tweak those designs with custom colors to match your brand palette, feature your own original artwork, or incorporate fully branded graphics, we’ve got you covered. Our expert team will guide you through every step—from design consultation to final installation—so you can create truly one-of-a-kind spaces that resonate with your audience. With Poppy, you’re choosing the best: unmatched craftsmanship, top-tier materials, and a partner who understands the demands of high-traffic commercial environments. Let us help you bring your vision to life.